This project has confidential information, ask me for the full case and I'll be happy to share :). hello@biancabrigati.com
TreeHouse Fundamental is the new elementary school (grades 1-9) launched by TreeHouse, a bilingual education group founded in 2016 in Fortaleza, Brazil. Previously just a bilingual daycare/preschool, TreeHouse invested up to R$20 million in a new campus, with classes starting in 2026. The project has backing from Chaim Zaher (founder of Grupo SEB) as pedagogical advisor and features small classes, project-based learning, and a "pedagogical greenhouse" for hands-on sustainability lessons.
the problem
Create the school's elementary branding that dialogues with the preschool's existing one.
the problem
Create the school's elementary branding that dialogues with the preschool's existing one.
the challenges
– Tight schedule and existing branding
– Bring innovation and youthness without being too childish
– Translate the new brand into the space, digital and offline elements
– Bring innovation and youthness without being too childish
– Translate the new brand into the space, digital and offline elements
the actions
– Interviews and workshops to understand's clients needs and desires
– Development of the new branding (visual identity, logo, color palette, typography, applications online and offline), branding experience and wayfinding of the new school.
– Strong internal alignment with architecture team to build a seamless experience to the client, from branding experience to design decisions of the space.
– Strong internal alignment with architecture team to build a seamless experience to the client, from branding experience to design decisions of the space.
the team
head of porú Felipe Rainho
design leader and creative project manager Bianca Brigati
creative designers Luisa Grigoletto, Jonathan Severo
3D artist Jonathan Severo
illustrators Luisa Grigoletto, Victor Sophia
© all rights reserved to Porú Studio
head of porú Felipe Rainho
design leader and creative project manager Bianca Brigati
creative designers Luisa Grigoletto, Jonathan Severo
3D artist Jonathan Severo
illustrators Luisa Grigoletto, Victor Sophia
© all rights reserved to Porú Studio
