the problem
How can we translate TikTok's identity into the new office in São Paulo, considering the brazillian culture?
How can we translate TikTok's identity into the new office in São Paulo, considering the brazillian culture?
the challenges
– Tight schedule and reduced bugdet due to pre-existing conditions before contract.
– Complex and sensitive stakeholder relationships due to same context.
– Complex and sensitive stakeholder relationships due to same context.
– Client with cross-functional approvers across multiple teams and roles.
the actions
– Reboost of relationship based on trust and fluid collaboration. We restarted the project with fresh ideas and active listening of the main pain points of the client.
– Strong internal alignment with architecture team to build a seamless experience to the client, from project management to design decisions.
– Construction of a solid and non-obvious concept: strategic allocation of top talent creative team.
– Strong internal alignment with architecture team to build a seamless experience to the client, from project management to design decisions.
– Construction of a solid and non-obvious concept: strategic allocation of top talent creative team.
the team
head of porú Felipe Rainho
project manager + design lead Bianca Brigati
kick off concept Gustavo Fantini
creative designers Luisa Grigoletto, Elaine Costa, Victor Sophia, Bianca Brigati, Gustavo Fantini
3D artists Victor Sophia
illustrators Luisa Grigoletto, Victor Sophia
intern Victor Kenta
© all rights reserved to Porú Studio
head of porú Felipe Rainho
project manager + design lead Bianca Brigati
kick off concept Gustavo Fantini
creative designers Luisa Grigoletto, Elaine Costa, Victor Sophia, Bianca Brigati, Gustavo Fantini
3D artists Victor Sophia
illustrators Luisa Grigoletto, Victor Sophia
intern Victor Kenta
© all rights reserved to Porú Studio
® illustrations by luisa grigoletto. all rights reserved to porú studio
© all rights reserved to porú studio
