casa amend

my role – project manager ⁕ brand experience designer ⁕ facilitator

This project has confidential information, ask me for the full case and I'll be happy to share :). hello@biancabrigati.com

Casa Amend is a 800m² experience space and headquarters created by Amend, the premium Brazilian hair care brand, located on Avenida Cidade Jardim in the Itaim Bibi neighborhood of São Paulo. Opened in May 2023 with an investment of over R$2 million and designed by the FreeArq and Pitá and Porú studios, the venue blends office space with sensory, brand-immersive experiences across nine areas, including workstations, meeting rooms, an auditorium, and a rooftop. It's also home to the Amend Lab, a beauty-experience laboratory used for product testing, influencer content creation, and internal and external events centered on the brand's philosophy that "beauty inspires."

Me and the team were responsible for developing the full branding experience of the Amend House. I was the creative project manager, facilitator and brand experience designer.

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