Bianca Brigati - sabin healthcare

This project has confidential information, ask me for the full case and I'll be happy to share :). hello@biancabrigati.com

Sabin (Grupo Sabin) is one of Brazil's top diagnostic medicine companies, founded in Brasília in 1984, now with ~7,000 employees, ~350 units across 78 cities, and over 6.5 million clients a year. In São Paulo state, it's expanded steadily since 2015 to around 52+ units, growing through new openings like its Alphaville/Barueri unit, a R$1 million investment.

Sabin's Unidade Digital is Brazil's first fully digital diagnostic-medicine unit, launched by Grupo Sabin as a pilot in the Noroeste neighborhood of Brasília. It replaces traditional registration counters with self-service kiosks: patients book and pay for exams online beforehand, then check in on-site with a QR code and go straight to sample collection, skipping queues and paperwork entirely. Despite the tech-forward format, the space is designed to keep Sabin's signature hospitality, with sensory touches like music, art, and a complimentary coffee to go.

Me and my team were responsible for developing the full branding experience of Digital Unit + Regular Units after Sabin's rebranding.

the problem
How can Sabin create a welcoming user journey without human attendants – using only a digital interface?

How can all of the Sabin's public environments translate the new rebranding?

the brief

Design the space experience of 4 prototypes (digital unit + 3 standard units), translating the Sabin's new Design System (rebranding). After that, develop a Guidebook with design guidelines to standardize the space experience of all of the units and future units.

Digital unit specific briefing:

– Develop a strategic space experience of a complete digital service: without any human help.
– Openness to bring innovative ideas and suggestions of other disciplines, such as: UX/UI, AI integration.

step 1 – check in at the software © all rights reserved to Porú Studio

step 2 – the space knows that the user is here © all rights reserved to Porú Studio

step 3 – space starts communicating with the user and invites them to the right exam room © all rights reserved to Porú Studio

step 4 – wayfinding reinforces the correct exam room to go with lights © all rights reserved to Porú Studio

the work

– Translation of the new design system into Design guidelines of the space experience (EGD + wayfinding + interior design suggestions)
– Development of tailored EGD + wayfinding for each of the 4 prototypes

the innovation

– Digital Unit – completely integrated space+technology experience: software + signage + environmental graphic design + AI image generator leading the full journey of the user.

user journey map – with emotions © all rights reserved to Porú Studio

© all rights reserved to Porú Studio. 3D artist: Gabriela Ricardo

achievements

– Successful translation of Sabin’s new brand into tangible, human-centered spatial experiences
– Improved clarity, flow, and orientation within healthcare units
– Alignment between brand strategy, service design, and physical environment
– Creation of a scalable model for future Sabin units

outputs

– User journey maps for physical healthcare environments
– Environmental graphic design (EGD) and wayfinding system
– Visual communication guidelines for physical spaces
– Interior experience guidelines applied to 3 standard units and 1 digital unit
– Strategic documentation to support future rollouts and consistency

my role

– Project Manager Managed timelines, deliverables, and coordination with third-party teams (UX/UI). Acted as the main point of contact with the client

– Design Lead Led the creative direction and ensured conceptual and visual consistency. Managed and guided the design team

– Facilitator Facilitated interviews and co-creation workshops. Translated insights into strategic and spatial design decisions

the team

creative designers gabriela ricardo, guilherme fontana
design lead + project manager bianca brigati
facilitator bianca brigati
3D artists gabriela ricardo, guilherme fontana, gustavo fantini
kick off concept for digital unit gustavo fantini
head of porú felipe rainho