Bianca Brigati

project with confidential material, for more information send me a message :)

about sabin

Sabin Health & Diagnostics Network is one of Brazil’s leading diagnostic healthcare groups. It operates 350+ locations across 78 cities in 14 states plus the Federal District. It serves 6.5 million clients per year and employs 7,000+ professionals.

the brief

Design the space experience of 4 prototypes (digital unit + 3 standard units), translating the Sabin's new Design System (rebranding). After that, develop a Guidebook with design guidelines to standardize the space experience of all of the units and future units.

Digital unit specific briefing:

⁕ Develop a strategic space experience of a complete digital service: without any human help.
⁕ Openness to bring innovative ideas and suggestions of other disciplines, such as: UX/UI, AI integration.

the work

⁕ Translation of the new design system into Design guidelines of the space experience (EGD + wayfinding + interior design suggestions)
⁕ Development of tailored EGD + wayfinding for each of the 4 prototypes

the innovation

⁕ Digital Unit – completely integrated space+technology experience: software + signage + environmental graphic design + AI image generator leading the full journey of the user.

achievements

⁕ Successful translation of Sabin’s new brand into tangible, human-centered spatial experiences
⁕ Improved clarity, flow, and orientation within healthcare units
⁕ Alignment between brand strategy, service design, and physical environment
⁕ Creation of a scalable model for future Sabin units

outputs

⁕ User journey maps for physical healthcare environments
⁕ Environmental graphic design (EGD) and wayfinding system
⁕ Visual communication guidelines for physical spaces
⁕ Interior experience guidelines applied to 3 standard units and 1 digital unit
⁕ Strategic documentation to support future rollouts and consistency

my role

Project Manager ⁕ Managed timelines, deliverables, and coordination with third-party teams (UX/UI)
⁕ Acted as the main point of contact with the client

Design Lead ⁕ Led the creative direction and ensured conceptual and visual consistency
⁕ Managed and guided the design team

Facilitator ⁕ Facilitated interviews and co-creation workshops
⁕ Translated insights into strategic and spatial design decisions

the dream team

creative designers gabriela ricardo, guilherme fontana
project manager + creative direction bianca brigati
facilitator bianca brigati
3D artists gabriela ricardo, guilherme fontana, gustavo fantini
kick off concept for digital unit gustavo fantini
head of porú felipe rainho

UX/UI company espresso labs
sabin marketing team point of contacts leonardo alves, patrícia gesteira