Nordiko by Arkos is a brand from Berlin of architectural and interior finishing solutions developed by Arkos, a manufacturer of architectural cladding and construction systems, specializing in ecological wood (WPC), polycarbonate, and fiber-cement products for facades, decks, brises, and interior paneling. It is present in projects across Brazil, Colombia, Portugal, Belgium, and the US. The company is a leader in polymer- and polycarbonate-based building solutions in Latin America, serving both residential and commercial/institutional markets.
the problem
How can we create a brand that relates to Arkos but gives the feeling of newness and freshness?
How can a new brand translate the expertise of 35 years of Arkos?
How can a new brand translate the expertise of 35 years of Arkos?
the challenges
– Transition from B2B (Arkos) to B2C (Nordiko): new target of customers.
– Specificities of German market, and, moreover, Berlin's market.
– A lot of competitors selling the exact same product: how could Arkos stand out?
the actions
– Research and study of German and Berlin's market. Analysis of Personas, Competitors Value Propositions, Target Audience and Brand Drivers.
– Interviews and Creative Workshops with strategic stakeholders of Arkos and Nordiko.
– With this material we stablished a diagnosis and a direction ofor the next steps: Brand Personality (Archetype, and Brand Pillars), Brandmap, Visual Identity and Applications.
– Interviews and Creative Workshops with strategic stakeholders of Arkos and Nordiko.
– With this material we stablished a diagnosis and a direction ofor the next steps: Brand Personality (Archetype, and Brand Pillars), Brandmap, Visual Identity and Applications.
the team
project manager bianca brigati
facilitator bianca brigati
creative designers bianca brigati, jonathan severo
motion designer jonathan severo
head of porú felipe rainho
project manager bianca brigati
facilitator bianca brigati
creative designers bianca brigati, jonathan severo
motion designer jonathan severo
head of porú felipe rainho
© All rights reserved to Porú Studio
