libbs

design lead ⁕ project manager ⁕ facilitator

project with confidential material, for more information send me a message :)

about libbs

Libbs Pharmacy is a pharmaceutical company. It focuses on developing, producing, and distributing medicines across a wide range of therapeutic areas including cardiology, dermatology, gynecology, hematology, oncology, respiratory and central nervous system treatments.

⁕ Reaches 15+ million patients annually with its products
⁕ Employees: about 4,000 people across Brazil
⁕ Operates a biotech plant — the first industrial-scale monoclonal antibody facility in Brazil
⁕ Invests significantly in research, development and innovation — including pilot plants for biomolecule development
⁕ Among the Top pharmaceutical firms in Brazil (7th-largest in retail pharma in 2024)

main pain points

⁕ Lack of consistency and comfort in the space experience
⁕ Strong company culture versus weak or non existent brand presence in the space: enormous gap
⁕ Confusing, visually difficult and non consistent wayfinding

the brief

Create design guidelines for a comfortable, culture-alligned, with intuitive wayfinding and easily replicable space experience. For collaborators, clients and visitors.

the work

End-to-end strategic design project for Libbs’ physical spaces, covering discovery, diagnosis, ideation, testing, and implementation. The work combined user research, spatial strategy, creative direction, and detailed design guidelines for space experience, wayfinding, and stands.

outputs

⁕ Interviews synthesis and analytical framework (Miro)
⁕ Analysis & diagnosis deck for decision-makers
⁕ 50% and 100% schematic design presentations
⁕ Customized co-creation workshops
⁕ Guidebooks with construction documents for 3 areas:

⁕ Space experience
⁕ Wayfinding
⁕ Stands

achievements

⁕ Built a clear diagnosis of user and business needs through interviews and on-site visits

⁕ Aligned multiple stakeholders around a shared spatial strategy

⁕ Successfully evolved concepts from 50% to 100% schematic design with clients feedbacks

⁕ Translated strategy into executable guidelines ready for construction and rollout

my role

⁕ Co-facilitation and co-creation of research and workshops
⁕ Analysis and diagnosis of qualitative data
⁕ Creative direction as design lead
⁕ Team and project management (timelines, deliverables, staff allocation)
⁕ Client presentations and feedback management

the dream team

design lead bianca brigati
project managers elaine costa, gabriela ricardo, victor sophia, bianca brigati
facilitators bianca brigati, victor sophia, gustavo fantini
creative designers guilherme fontana, elaine costa, victor sophia, isabela dias, gabriela ricardo
3D artists guilherme fontana, gabriela ricardo, victor sophia, elaine costa, gustavo fantini
head of porú felipe rainho

© all rights reserved to porú studio. 3D artists: guilherme fontana, victor sophia

summing up the process

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