Bianca Brigati

main questions
how can the space translate the company's culture, in different units?

how can people walk through the space without losing themselves?

© all rights reserved to porú studio. 3D artists: guilherme fontana, victor sophia

the client

Libbs Pharmacy is a pharmaceutical company. It focuses on developing, producing, and distributing medicines across a wide range of therapeutic areas.

– Reaches 15+ million patients annually with its products

– Employees: about 4,000 people across Brazil

– Among the Top pharmaceutical firms in Brazil (7th-largest in retail pharma in 2024)

the work

#1 listen discovery

– 8 group interviews with strategic players of the company.

– 3 visits of client's facilities.

#2 study empathize

– analysis of interviews

– main pain points

– diagnosis: guiding the ideation

#3 create

– ideation first round of guidelines

– testing adjusted guidelines

implementation guidebooks

main pain points

– Lack of consistency and comfort in the space experience

– Strong company culture versus weak or non existent brand presence in the space: enormous gap

– Confusing, visually difficult and non consistent wayfinding

achievements

– Built a clear diagnosis of user's and business needs through interviews and on-site visits

– Aligned multiple stakeholders around a shared spatial strategy

– Successfully evolved concepts from 50% to 100% schematic design with clients feedbacks

– Translated strategy into executable guidelines ready for construction and rollout

my role

– Co-facilitation and co-creation of research and workshops

– Analysis and diagnosis of qualitative data

– Creative direction as design lead

– Team and project management (timelines, deliverables, staff allocation)

– Client presentations and feedback management

deliverables

– Interviews synthesis and analytical framework (Miro)

– Analysis & diagnosis deck for decision-makers

– 50% and 100% schematic design presentations

– Customized co-creation workshops

– Guidebooks with construction documents for 3 areas: Space experience, Wayfinding, Stands

used tools and concepts

– Miro – Adobe Creative Suite

– User Journey – Research Skills

– Monday – Slack team leadership and project management

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the dream team

design lead bianca brigati

project managers elaine costa, gabriela ricardo, victor sophia, bianca brigati

facilitators bianca brigati, victor sophia, gustavo fantini

creative designers guilherme fontana, elaine costa, victor sophia, isabela dias, gabriela ricardo

3D artists guilherme fontana, gabriela ricardo, victor sophia, elaine costa, gustavo fantini

head of porú felipe rainho