dr.consulta is a Brazilian healthtech offering affordable primary/secondary care, with ~34-37 clinics (mostly São Paulo). After a rocky expansion and pandemic-era restructuring, it hit breakeven in April 2024. In August 2024 it rebranded with a ~R$20 million investment. The repositioning centered on reframing the brand from pure medical service to a broader, more human health companion.
Me and the team were responsible for developing the branding experience of the full chain of clinics after the rebranding in 2024.
the team
project manager bianca brigati
facilitator gustavo fantini, bianca brigati
design lead gustavo fantini
creative designers gustavo fantini, guilherme fontana, isabela dias
3D artists gustavo fantini
head of porú felipe rainho
© all rights reserved to Porú Studio
project manager bianca brigati
facilitator gustavo fantini, bianca brigati
design lead gustavo fantini
creative designers gustavo fantini, guilherme fontana, isabela dias
3D artists gustavo fantini
head of porú felipe rainho
© all rights reserved to Porú Studio
