Libbs Pharmacy is a pharmaceutical company. It focuses on developing, producing, and distributing medicines across a wide range of therapeutic areas. It reaches 15+ million patients annually with its products, employes about 4,000 people across Brazil and it is among the Top pharmaceutical firms in Brazil (7th-largest in retail pharma in 2024).
the problem
How can the space translate the company's culture, in different units?
How can people walk through the space without losing themselves?
How can the space translate the company's culture, in different units?
How can people walk through the space without losing themselves?
© all rights reserved to porú studio. 3D artists: guilherme fontana, victor sophia
the challenges
– Client with multiple players across different teams and roles, but only one final approver – family company.
– Complex operations involving the scale of the whole service – from industrial production to final consumer.
– Complex operations involving the scale of the whole service – from industrial production to final consumer.
– Multiple teams with different pain points and suggestions.
the actions
– Development of a good, trustable and smooth relationship with the focal point of the company and team. This enabled us to have an easy going process despite the complexity of it.
– Definition of a clear process and schedule, with the client's project manager approval and support. This made the process trustable for both client and our team.
– Definition of a clear process and schedule, with the client's project manager approval and support. This made the process trustable for both client and our team.
– Definition of a clear and innovative creative process and deliverables, with the allocation of top team of creatives.
#1 discovery
– 8 group interviews with strategic players of the company
– 3 visits of client's facilities.
#2 empathizing
– Analysis of interviews
– Main pain points
– Diagnosis: guiding the ideation
#3 create
– Ideation of first round of guidelines
– Ideation of first round of guidelines
– Testing adjusted guidelines
– Implementation of guidebooks
achievements
– Built a clear diagnosis of user's and business needs through interviews and on-site visits
– Aligned multiple stakeholders around a shared spatial strategy
– Successfully evolved concepts from 50% to 100% schematic design with clients feedbacks
– Translated strategy into executable guidelines ready for construction and rollout
my role
– Project Manager Co-facilitation and co-creation of research and workshops
– Analysis and diagnosis of qualitative data
– Creative direction as design lead
– Team and project management (timelines, deliverables, staff allocation)
– Client presentations and feedback management
– Analysis and diagnosis of qualitative data
– Creative direction as design lead
– Team and project management (timelines, deliverables, staff allocation)
– Client presentations and feedback management
the dream team
design lead bianca brigati
project managers elaine costa, gabriela ricardo, victor sophia, bianca brigati
facilitators bianca brigati, victor sophia, gustavo fantini
creative designers guilherme fontana, elaine costa, victor sophia, isabela dias, gabriela ricardo
3D artists guilherme fontana, gabriela ricardo, victor sophia, elaine costa, gustavo fantini
head of porú felipe rainho
© all rights reserved to Porú Studio
design lead bianca brigati
project managers elaine costa, gabriela ricardo, victor sophia, bianca brigati
facilitators bianca brigati, victor sophia, gustavo fantini
creative designers guilherme fontana, elaine costa, victor sophia, isabela dias, gabriela ricardo
3D artists guilherme fontana, gabriela ricardo, victor sophia, elaine costa, gustavo fantini
head of porú felipe rainho
© all rights reserved to Porú Studio
used tools and concepts
– Miro, Adobe Creative Suite
– User Journey, Research Skills
– Monday, Slack, Miro – team leadership and project management
